Flowserve Corporation Marketing Content Developer/Writer in IRVING, Texas
Flowserve is the recognized world leader in supplying pumps, valves, seals, automation, and services to the power, oil, gas, chemical, and other industries. With more than 18,000 employees in more than 55 countries, we combine our global reach with a local presence.
Flowserve is looking for an experienced, data-driven inbound content marketer to join our Corporate and Marketing Communications team, located in Irving, TX. This person will be in charge of writing and managing content that attracts site traffic and will support converting that traffic into new leads for the business, and nurturing those leads to close into customers, working alongside product management, sales, commercial operations and distribution channel partners.
Conduct informational interviews with customers, product managers, sales, distribution channel partners and field personnel to learn and write content/ success stories for creative marketing collateral development.
Build and manage a rich content/ editorial calendar that attracts a qualified audience to our owned properties (including blog posts, press releases, whitepapers, industry reports, webinars, infographics, etc.).
Develop content based product videos, sales presentations that support new product launches, product localizations and new technology introductions
Coordinate and manage photos, graphics and videos of current and new products, as required, to implement the annual marketing plan.
Maintain current marketing literatures and retarget/ repurpose them to the end market to aid in qualified lead generation and to support sales conversion process.
Grow marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.
Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
Assist administrative support assistants in coordinating and planning trade shows.
Develop and maintaining a monthly activity report.
Bachelor’s degree (BA/BS) in Marketing required; MBA preferred
Minimum of 5 years of business experience (or 2 years with MBA), preferably in marketing or communications for a technical or complex product
Excellent communicator and creative thinker with an ability to use data to inform all decisions
Excellent communications skills, requiring very strong writing skills, in addition to clear verbal communication
Strong knowledge of technical marketing with an ability to understand marketing of technical products business to business and develop e market messages
Strong organizational skills with an ability to organize and manage multiple assignments and priorities simultaneously
Able to easily and accurately understand technical product information sources such as technical bulletin and product specifications
Excellent PC skills with an ability to quickly and accurately produce written copy leveraging word processing, photos and spreadsheets
Proficiency in marketing automation preferred
This position is located in Irving, TX and reports directly to the Director, Marketing Communications. The position supports global product management, industrial marketing, sales and channels partners in a highly collaborative and dynamic environment.
Our salaries are competitive and commensurate with experience. We are a performance-based culture and have goal-based incentive programs and generous employee benefits. Our comprehensive benefit package includes medical, dental, vision insurance, life, AD&D, short- and long-term disability insurance. We also offer flexible spending accounts and 401(k) with a generous employer match.
Job Posting/Business Card Title:
Marketing Content Developer/Writer
Percentage of Approximate Travel Required:
Primary Posting Location:
IRVING, Texas US
Job Posting Category:
United States of America
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